Tiekėjo pakeitimo kaštai (switching costs)

Apie lojalumą

2019 metais atliktame tyrime Nielsen skelbia, kad „klientų nelojalumas – tai nauja normalybė“. „with just 8% of people considering themselves to be committed loyalists when it comes to their favourite brands“(https://www.nielsen.com/eu/en/press-releases/2019/consumer-disloyalty-is-the-new-normal/)

Bet

https://www.researchgate.net/profile/Ko-De-Ruyter/publication/242075471_On_the_relationship_between_perceived_service_quality_service_loyalty_and_switching_costs/links/54bd1eca0cf218d4a16a0546/On-the-relationship-between-perceived-service-quality-service-loyalty-and-switching-costs.pdf

Bet